EVO (McLaren) Analysis #3

Media Studies Technology and Automobile Magazine Analysis of Front Cover

EVO ’Birthday Special’

Organisation: EVO is own by Dennis Publishing. EVO first issue was on November 1998. It was a monthly a magazine. This magazine is from United Kingdom, but it also have various international edition for France, Thailand, India, Singapore, Italy, Croatia, Czech Republic, and the Middle East. The international editions will be slightly different from the original one, due to contents will be more localise and more relevant to each respective countries. This magazine usually features new supercars that are just release, editors would usually be invited to test it out then review it. The person who read these magazine would be male at the age around 20-39.

Front Cover

Masthead: The masthead of this magazine is bold and in lower case form, also the biggest text in the front cover. The colour they use is goldish to create contras against black background gold and black also create this luxurious, glamorous feel to the front cover of the magazine. The masthead gives a feeling of it being add on, being paste on later so it will give a feeling of contrast between the masthead and the background. The letters are in lower case its because, upper case is the final from of a letter so its going to show that is unable to evolve anymore, but if it’s a lower case its like its still young and still be able to evolve or still capable of being better no limit to the things they could become.

Layout: The layout of this magazine is fairly symmetrical, from the anchorage text to the bottom of the magazine. This is because it’s trying to make the main image look symmetrical to show how perfect both side of the car is. There are 2 cars on top and 2 cars on the bottom so this is showing that it’s evenly distribute it just showing the balance on this magazine. They have used 2 colour of text in this magazine, this is to reduce the text tone from being too vibrant and stealing the interest from the car. They sort this out nicely to make it as clean as possible, cleanest in this way mean its luxurious, to say what is literally mean is that yet its complicate, messy, a lot of pieces put together and looks astonishing it still perform very well. It looks plain doesn’t mean it’s cheap.

Main Image: The main image is an orange McLaren P1.This is a brief detail of the car, it’s classed as a hypercar (supercar) it’s been put together in England and released in 2013, this is the latest version of the model McLaren that is been released. It has a twin-turbo 3.8L V8 engine plus McLaren’s electric ECU motor (Electrical motor) which produce 903BHP (Break Horsepower). In simple terms crazy fast. Back to the main image, the reason its orange is because is the first colour they released the car in, plus its catchy looks fast, symbolize fire which is hot, powerful, fast etc...  The main image is exactly in the middle of the magazine horizontally, it shows that the car is symmetrical and to show the curves and angle of the car from the front, to show how aerodynamic, sporty, angry it looks. The reason you are able it see the passenger side of the cars is to show that you can bring some one important with you too, and the reason the driver seat is black is because they don’t want to make you see it as empty but to imagine that your inside and can’t be seen be seen due to lightning so this links to Blumler and Katz both entertainment and personal identity, starting with personal identity this image could encourage people to encourage people by if they work hard enough they would be able to afford this car, this is very unlikely but it’s just giving aim to people who like it. Entertainment/escapism this is what I said earlier make people imagine they are in the car, let them enjoy how nice the car looks (For those who likes car) which help them relax from their stressful reality.

Camera Angle: the angle they use is from a slightly high angle, from the angle when people will look at car. This angle gives an impression of people actually seeing the car in person which links to what I said earlier at main image, they also use lights to reveal more curves of the car.

Anchorage Text: first sentence says “Ringmaster” ring this means it’s in circle like a circuit and master refers to as good, professional, expert as something. This is written in white to show that is mature and not joking around, white is a more formal colour than orange pink red. Second line says “McLAUREN P1 AT THE NÜRBURGRING” this is telling that the McLaren is going to a well-known race track in Europe, Germany this track is well known to people who likes cars as one of the most devastating tracks in the world, many racers have lost their life there. The third line says that “Riding on the wildest supercar ever, on the world’s most fearsome track” firstly the use words that are not positive or negative but just implying that the car is wild which means it has an overflow of power ready to unleash, when they say the world’s most fearsome track gives the reader the feeling that its complex, scary, accomplishable, mission impossible stuff.

Puff: In this case a luxurious puff “evo car of the year 2013 award… (List of famous cars) One winner…” this makes people want to know which of these awesome car will win the car of the year and one winner at the end implies that only one will be on top of the list there will not be a tie. Car of the year is in white is because they want to like shout in out but in a more appropriate way, so the colour tone won’t be ruin. And the rest of the text remain gold to create contras in the puff.

Tagline: “The Thrill Of Driving” this implies that driving is an excitement and a pleasure when you like it.